The End Of Advertising
Almost everyone connected with advertising is in a funk. AD BIZ MAY NEVER BE THE SAME, says a headline in Advertising Age. “Some veteran publishers are not shy about calling it [the ad decline] a depression,” reports the industry newsletter min. Here’s why. In the first six months of 1991, ad revenues were down 14.4 percent at Newsweek, 18.5 percent at Business Week and 11 percent at TV Guide, reports the Publishers Information Bureau....