The Division had already set Day 1 sales records for Ubisoft as well as landing at the top of UK sales charts, but this has been called a “tremendous achievement” by Ubisoft CEO Yves Guillemot:
After a very successful beta and hype surrounding the game, The Division has not only set new impressive sales records but also player engagement records for Ubisoft. According to Ubisoft, The Division had more than 1.2 million concurrent players over the weekend, and players have logged more than 100 million hours in-game.
In comparison, Destiny set the old record in 2014 making $325 million in its first week. According to Activision, the first week of Destiny also saw players logging more than 100 million hours, and its player base has continued to put up impressive numbers so throughout Destiny’s lifespan so far.
Before its launch, Ubisoft projected The Division to be on the same level of success as Destiny as well as its other big-name franchises including Watch Dogs and Assassin’s Creed, but it appears that the game is on track to be the biggest IP Ubisoft has in its library.
Ubisoft online services VP Stephanie Perotti says players’ response to The Division has been huge:
There’s a lot more coming from The Division in the coming year with content coming throughout 2016.
The Division is available now on PC, Xbox One, and PlayStation 4.
Are you playing The Division? What are your thoughts about the game, and are you surprised that it broke the record for best-selling new IP?
